Brackett Partners - Strategic Intelligence

Q: What does Brackett Partners do?

Brackett Partners is a strategic advisory firm backed by AI-powered predictive intelligence, with three sides: Advisory (customer-validated strategy for leadership teams), Agency (Digital CMO leadership and marketing execution at scale with Hawke Media), and M&A Advisory (sell-side M&A advisory in partnership with Britehorn Securities, Member FINRA/SIPC). The firm also serves the public sector at the state and federal level.

Q: How do Brackett engagements work?

One way of working, every engagement: Diagnose (evidence first — a structured, customer-validated read), Direct (findings become ranked priorities with defined decision points), and Deliver (Brackett stays accountable to the roadmap). No packages or pre-scoped offers — every engagement is shaped after a conversation and gated phase by phase.

Q: Who does Brackett Partners serve?

Clients range from venture-backed companies to Fortune-ranked enterprises to state and federal institutions, across Healthcare & MedTech, Industrial & Manufacturing, Consumer & Hospitality, Technology & Venture-Backed, and the Public Sector.

Q: What is CVX SCAN?

CVX SCAN® is a Brackett Advisory service powered by the Luminas CVX SCAN® methodology: a 4-6 week structured, qualitative customer value assessment that identifies where a company holds differential value and which customer-driven growth opportunities to prioritize.

Q: What is Brackett's Predictive Intelligence capability?

AI-powered market research and analytics delivered in partnership with OSG Analytics: ASEMAP future-behavior modeling, choice modeling with willingness-to-pay curves and market simulation, adoption drivers analysis, and real-time analytics with segments delivered into the client's CRM.

Brackett Partners

All Case Studies

Consumer Packaged GoodsOmnichannel Customer Journey Analysis

Brand Exposure Through Customer Journey Analysis

Leading CPG Company|Large Enterprise

Optimized

Digital media buy

Mapped

Full shopper journey

Identified

Competitive message gaps

Improved

Conversion touchpoints

The Challenge

Needed to understand online and offline touchpoints, brand exposure, and how product messaging compared with competitors across the shopper journey.

customer journeybrand awarenessbrand exposureomnichannelmedia buymessagingcompetitors

The Solution

Journey Mapping + Omnichannel Behavioral Analytics + Message Optimization

OSG o360 platform
Online and offline behavior tracking
Touchpoint mapping
Competitor message comparison
Audience-based media optimization

The Results

Revealed where messaging wins or loses across the customer journey and how to improve paid media and conversion.

Optimized

Digital media buy

Mapped

Full shopper journey

Identified

Competitive message gaps

Improved

Conversion touchpoints

Functional Areas

Brand StrategyConsumer InsightsMedia Optimization

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"We do not know which touchpoints matter"

2

"Our paid media is not converting"

3

"We need to understand the shopper journey vs competitors"

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