Brackett Partners - Strategic Intelligence

Q: What does Brackett Partners do?

Brackett Partners is a strategic advisory firm backed by AI-powered predictive intelligence, with three sides: Advisory (customer-validated strategy for leadership teams), Agency (Digital CMO leadership and marketing execution at scale with Hawke Media), and M&A Advisory (sell-side M&A advisory in partnership with Britehorn Securities, Member FINRA/SIPC). The firm also serves the public sector at the state and federal level.

Q: How do Brackett engagements work?

One way of working, every engagement: Diagnose (evidence first — a structured, customer-validated read), Direct (findings become ranked priorities with defined decision points), and Deliver (Brackett stays accountable to the roadmap). No packages or pre-scoped offers — every engagement is shaped after a conversation and gated phase by phase.

Q: Who does Brackett Partners serve?

Clients range from venture-backed companies to Fortune-ranked enterprises to state and federal institutions, across Healthcare & MedTech, Industrial & Manufacturing, Consumer & Hospitality, Technology & Venture-Backed, and the Public Sector.

Q: What is CVX SCAN?

CVX SCAN® is a Brackett Advisory service powered by the Luminas CVX SCAN® methodology: a 4-6 week structured, qualitative customer value assessment that identifies where a company holds differential value and which customer-driven growth opportunities to prioritize.

Q: What is Brackett's Predictive Intelligence capability?

AI-powered market research and analytics delivered in partnership with OSG Analytics: ASEMAP future-behavior modeling, choice modeling with willingness-to-pay curves and market simulation, adoption drivers analysis, and real-time analytics with segments delivered into the client's CRM.

Brackett Partners

About

A different model.

Brackett Partners was founded by Erania Brackett, former Chief Marketing Officer of Fortune 1000 medtech leader Dentsply Sirona, on a simple observation: growth leaders, from venture-backed companies to Fortune-ranked enterprise divisions to public institutions, are underserved by both the large consultancies (too slow, too expensive) and the boutiques (too narrow, no execution).The answer is a different model: a strategic advisory firm backed by AI-powered predictive intelligence, with an agency arm to carry strategy into market. We don’t sell packages; we shape every engagement around the client’s growth agenda.Intelligence that executes.

The Founder

Erania Brackett

Founder & CEO

Erania Brackett is a seasoned operating executive, public company board director, and award-winning commercial leader with more than two decades across healthcare and medtech, spanning Procter & Gamble, GE Healthcare, Medtronic, and Dentsply Sirona.

At Dentsply Sirona, a Fortune 1000 global dental technology leader, she served as Senior Vice President and Chief Marketing Officer, then as Senior Vice President leading the Orthodontic Aligner Solutions business unit, Global Customer Experience, and ESG, with direct leadership of a half-billion-dollar P&L and enterprise marketing for a $4B company.

She served as an independent board director of Knowles Corporation (NYSE: KN) and was recognized in Savoy Magazine’s 2022 Most Influential Black Executives in Corporate America.

B.S. Chemical Engineering, Tuskegee University · Executive MBA, Emory University Goizueta School of Business (in progress)

Boards & affiliations

Board Member, Spark-Y · Advisory Board Member, Andrew F. Brimmer College of Business and Information Science, Tuskegee University · Member, African American Directors Forum · Silver Member, Alpha Kappa Alpha Sorority, Inc.