Brackett Partners - Strategic Intelligence

Q: What does Brackett Partners do?

Brackett Partners is a strategic advisory firm backed by AI-powered predictive intelligence, with three sides: Advisory (customer-validated strategy for leadership teams), Agency (Digital CMO leadership and marketing execution at scale with Hawke Media), and M&A Advisory (sell-side M&A advisory in partnership with Britehorn Securities, Member FINRA/SIPC). The firm also serves the public sector at the state and federal level.

Q: How do Brackett engagements work?

One way of working, every engagement: Diagnose (evidence first — a structured, customer-validated read), Direct (findings become ranked priorities with defined decision points), and Deliver (Brackett stays accountable to the roadmap). No packages or pre-scoped offers — every engagement is shaped after a conversation and gated phase by phase.

Q: Who does Brackett Partners serve?

Clients range from venture-backed companies to Fortune-ranked enterprises to state and federal institutions, across Healthcare & MedTech, Industrial & Manufacturing, Consumer & Hospitality, Technology & Venture-Backed, and the Public Sector.

Q: What is CVX SCAN?

CVX SCAN® is a Brackett Advisory service powered by the Luminas CVX SCAN® methodology: a 4-6 week structured, qualitative customer value assessment that identifies where a company holds differential value and which customer-driven growth opportunities to prioritize.

Q: What is Brackett's Predictive Intelligence capability?

AI-powered market research and analytics delivered in partnership with OSG Analytics: ASEMAP future-behavior modeling, choice modeling with willingness-to-pay curves and market simulation, adoption drivers analysis, and real-time analytics with segments delivered into the client's CRM.

Brackett Partners

All Case Studies

Consumer Packaged GoodsContinuous Innovation Strategy

Continuous Innovation for Bottled Water Brand

Leading CPG Client (Bottled Water)|Global Consumer Brand

Retained

Shelf space (avoided delisting)

Expanded

Space for new innovations

Redesigned

Packaging strategy

Optimized

Marketing messaging

The Challenge

Needed to identify new innovations and the right marketing strategy for bottled water in the face of competition and shelf-space pressure.

continuous innovationjobs segmentationsocial listeningbottled watershelf spacepackagingmessaging

The Solution

Jobs-to-be-Done Analysis + Social Listening + Behavioral Analytics

OSG o360 platform
Continuous social listening
Jobs and outcomes analysis
Value proposition development
Messaging and promotion guidance

The Results

Helped redesign packaging and strategy, and supported retailer confidence in keeping and expanding shelf space.

Retained

Shelf space (avoided delisting)

Expanded

Space for new innovations

Redesigned

Packaging strategy

Optimized

Marketing messaging

Functional Areas

InnovationConsumer InsightsBrand Strategy

Want the Full Implementation Playbook?

Get the complete case study with detailed methodology, implementation timeline, specific frameworks used, and lessons learned.

Sound Familiar?

This Case Study May Be Relevant If You're Saying...

1

"We need a steady innovation pipeline"

2

"Shelf-space is under pressure"

3

"We need better messaging and packaging rooted in consumer needs"

Discuss Your Challenge

Related Case Studies

Consumer Packaged Goods

Brand Exposure Through Customer Journey Analysis

Needed to understand online and offline touchpoints, brand exposure, and how product messaging compared with competitors across the shopper journey.

View Case Study

Consumer Packaged Goods

On-Premise Growth Strategy for Energy Drink

Needed to understand on-premise versus off-premise behavior and identify the segments and value propositions required to win in the on-premise channel.

View Case Study

Consumer Packaged Goods

Innovation Pipeline for Facial Skincare

Needed to understand target consumer needs, gaps, triggers, and behaviors in facial skincare in order to build an innovation pipeline and support global growth.

View Case Study

Ready to See Results Like These?

Let's Discuss Your Challenge

Every engagement starts with understanding your specific situation. Request a consultation to explore how we can help.

Request Consultation