Brackett Partners - Strategic Intelligence

Q: What does Brackett Partners do?

Brackett Partners is a strategic advisory firm backed by AI-powered predictive intelligence, with three sides: Advisory (customer-validated strategy for leadership teams), Agency (Digital CMO leadership and marketing execution at scale with Hawke Media), and M&A Advisory (sell-side M&A advisory in partnership with Britehorn Securities, Member FINRA/SIPC). The firm also serves the public sector at the state and federal level.

Q: How do Brackett engagements work?

One way of working, every engagement: Diagnose (evidence first — a structured, customer-validated read), Direct (findings become ranked priorities with defined decision points), and Deliver (Brackett stays accountable to the roadmap). No packages or pre-scoped offers — every engagement is shaped after a conversation and gated phase by phase.

Q: Who does Brackett Partners serve?

Clients range from venture-backed companies to Fortune-ranked enterprises to state and federal institutions, across Healthcare & MedTech, Industrial & Manufacturing, Consumer & Hospitality, Technology & Venture-Backed, and the Public Sector.

Q: What is CVX SCAN?

CVX SCAN® is a Brackett Advisory service powered by the Luminas CVX SCAN® methodology: a 4-6 week structured, qualitative customer value assessment that identifies where a company holds differential value and which customer-driven growth opportunities to prioritize.

Q: What is Brackett's Predictive Intelligence capability?

AI-powered market research and analytics delivered in partnership with OSG Analytics: ASEMAP future-behavior modeling, choice modeling with willingness-to-pay curves and market simulation, adoption drivers analysis, and real-time analytics with segments delivered into the client's CRM.

Brackett Partners

Agency

Creative, campaigns,
content, and media.

The execution side of the firm. Where Advisory defines the strategy, the Agency carries it into market, at scale through our partnership with Hawke Media.

From managing another vendor to marketing leadership accountable for outcomes.

Digital CMO

Senior marketing leadership that runs the engine, strategy through execution, on your P&L’s terms.

Marketing Execution

À la carte, at scale with Hawke Media. Engage one, several, or the full engine.

From channel-by-channel activity to one idea building momentum everywhere.

Campaigns

Unifying ideas that stretch across channels and spark engagement, awareness, and action.

From publishing constantly to content that moves pipeline.

Content

Editorial and content programs built on validated customer priorities.

From work that looks fine to work customers remember.

Creative

Creative direction and development that translates positioning into work customers remember.

From a brand that looks different everywhere to one identity, instantly recognized.

Visual Brand Development

Visual identity built from the strategy, one recognizable brand across every surface.

From spend going out to ROI coming back.

Media

Planning and buying with ROI targets and AI-informed measurement built in from day one.

From blasting the wire and hoping for pickup to targeted outreach that lands in the outlets that cover your category.

Strategic Press and Media Relations

Full press release cycle from drafting through targeted media outreach and pickup tracking, with custom pitches tailored to each outlet’s editorial angle and coordination back to your team throughout.

Open the Press and Media Relations overview

Agency engagements are strongest downstream of Advisory, strategy first, execution second. Both sides can be engaged independently.

Full-Service Digital Marketing

Expand your reach with performance marketing.

Beyond brand and campaign strategy, we deliver full-spectrum digital marketing tied to measurable return on investment. Every dollar of spend is planned, optimized, and reported against the ROI targets that matter to your P&L.

AI Inference from Hawke Media

Real-time AI inference on 6,000+ brands of spend history.

Through our partnership with Hawke Media, every campaign is informed by Hawke AI, a proprietary inference engine trained on billions of dollars of live media spend across more than 6,000 brands. The model recommends bids, creative rotations, budget shifts, and channel mix in real time, so ROI compounds week over week rather than being audited after the quarter closes.

Real-Time Bid Inference

The model reallocates spend across channels the moment ROAS shifts, not on a monthly cadence.

Category Benchmarking

Every KPI is scored against live competitor benchmarks pulled from Hawke’s cross-brand dataset.

Anomaly Detection

ROI leaks, tracking gaps, and creative fatigue are flagged before they hit the P&L.

ROI Forecasting

Predictive modeling shows the ROI curve of the next incremental dollar before it is spent.

Paid Media & Advertising

Data-driven advertising across all major platforms.

Paid social (Meta, TikTok, LinkedIn, Pinterest) · Paid search (Google, Microsoft) with continuous A/B testing · Programmatic and native · Connected TV (Hulu, Roku, Samsung TV, Apple TV)

SEO & Content

Organic growth through search optimization and compelling content.

SEO and generative AI optimization (GEO) · Content strategy and thought leadership · Conversion-focused web design on WordPress, Shopify, and BigCommerce

Social & Influencer

Community building and influencer partnerships at scale.

Organic social management (LinkedIn, Meta, TikTok) · Influencer marketing through CAA and Wasserman networks · User-generated content programs · Community management

Email & SMS

Re-engage customers and nurture prospects with targeted messaging.

Email marketing with Klaviyo and Yotpo · SMS through Postscript and Octane AI · Marketing automation built on behavioral data

Amazon & Affiliate

Marketplace optimization and performance-based revenue.

Full Amazon account management and A+ content · Amazon DSP programmatic · Affiliate programs through Impact, ShareASale, Rakuten · TikTok Shop

Creative & Production

Compelling visual assets that capture attention.

Branded photo and video production · Out-of-home advertising · Personal branding for executives

184%

Average revenue lift across Hawke AI clients

4.2x

Blended ROAS reported across active portfolios

$1B+

Live media spend informing the inference model

6,000+

Brands trained into the Hawke AI dataset

Portfolio and platform figures published by Hawke Media, Brackett Partners’ execution partner.

Reference Clients

Brands the engine has grown.

A partial list of brands scaled through Hawke Media, the execution partner powering the Brackett Partners Agency. Each engagement was measured against a specific ROI target, the numbers below are the ones the client reported back.

Paid Social

K-Swiss

Hit a demanding 90-day ROAS target and rebuilt paid social into a compounding revenue channel.

Paid Search

Barstool Sports

Grew e-commerce revenue and lifetime ROAS on a disciplined paid search budget.

Paid Search, Paid Social, Organic Social

Lorna Jane

Lifted Facebook and Adwords ROI in parallel while compounding Instagram community.

Strategy, Paid Social, Paid Search, Content

The Getty Store

Delivered year-over-year revenue growth and new-user acquisition against a heritage brand baseline.

Social Media

Crocs

Scaled impressions and engagement to convert cultural momentum into measured demand.

Enterprise engagements

Verizon, HP, Red Bull, Casamigos, Alibaba

Category-leading brands trusting the same AI inference engine, benchmarks, and ROI discipline.

Additional Brands Grown

Sweet Green · Home Chef · Funko · eHarmony · Fjällräven · ClassPass · Proactiv · Sotheby’s International Realty · Havaianas · Beyond Yoga · Everytable · Four Sigmatic · Chomps · MacKenzie-Childs · Pressed · Stadium Goods · TRX · Diamondback · Papa & Barkley · Milano Di Rouge

Reference clients are engagements delivered by Hawke Media, Brackett Partners’ execution partner for performance marketing. Full case studies are available on request.

Creative, campaigns,content, and media.