Advisory
Strategy for your most
consequential decisions.
We advise boards and executive teams on growth, positioning, and transactions, pairing senior counsel with AI-powered predictive intelligence so every recommendation is validated by your market and carried through to results.
From stalled growth and competing theories to one customer-validated plan the whole leadership team executes.
Growth & Go-to-Market Strategy
Where to play, how to win, and what to do first, validated by customers, not opinion.
How it shows upgo-to-market strategy and launch sequencing · U.S. market entry for international companies · growth priorities and investment sequencing · commercial leadership alignment
From betting on what you believe customers want to knowing what they’ve verified they value.
Customer Insights for Organic Growth
What your customers actually value, learned directly from them, and turned into growth priorities.
How it shows upCVX SCAN®, a 4–6 week customer value assessment conducted directly with your customers · customer interviews and value validation · experience transformation
Open the CVX SCAN® overviewFrom launching on assumptions to committing with validated customer direction.
Predictive Intelligence
Confirm the market before you launch, validated customer direction, powered by OSG Analytics.
How it shows uppre-launch market confirmation and demand validation · ASEMAP™ future-behavior modeling · willingness-to-pay curves and market simulation · real-time behavioral analytics with segments delivered into your CRM
Explore Predictive IntelligenceFrom blending in and defending price to a category you define and a premium you can hold.
Brand, Positioning & Narrative
Define the category, claim your position in it, and carry one story to every audience, customers, markets, and investors.
How it shows upcategory definition and creation · positioning and messaging architecture · investor and fundraise narrative
From satisfied-but-switchable customers to attachment, loyalty, and advocates.
Experience Brand
Transform a product or service company into an experience brand, every interaction designed to build attachment.
How it shows upfull customer-journey mapping · brand purpose, promise, and personality · experience strategy across every touchpoint
Open the Experience Brand overviewFrom a model that won’t fund the next stage to new revenue engines inside the business you already have.
Business Model Innovation
New ways to create and capture value inside an existing business, service lines, recurring revenue, pricing, and the capability roadmap to run them.
How it shows upnew revenue stream design and validation · monetization and pricing models · productized offer architecture with profitability guardrails
From AI pilots scattered across the marketing org to AI deployed where it moves revenue, margin, and awareness.
AI for Marketing
An intelligence-led map of your marketing engine, with AI deployed where it scales what the intelligence has validated.
How it shows upmarketing process and outcome mapping · AI opportunities ranked by revenue, margin, and awareness impact · adoption roadmaps with proof at each gate
Open the AI for Marketing overviewExamples of our work
Explore engagements across industries and problem types.