Agency Service
Strategic Press and
Media Relations.
The Positioning
When the news matters, the execution has to match the moment.
This is not a wire blast. This is targeted, journalist-by-journalist outreach with custom pitches tailored to each outlet’s editorial angle, executed on your behalf with coordination back to your team.
The strategic judgment to position your announcement for the outlets that cover your category is what makes it land, and that judgment is what we bring.
What is included
The full press release cycle, per announcement.
Press Release Drafting and Revision Management
Full drafting of the announcement, with revision rounds managed across your executive team, board, and any external partners, so the final release reflects everyone’s input without bottlenecking the timeline.
Format Versions
LinkedIn format version and website/newsroom version, ready to post across channels. Each version is optimized for its platform, not just reformatted.
Wire Service Vendor Management
Pricing, package selection, account setup, and payment coordination with major wire services. We handle the vendor relationship end to end, including unwinding engagements when a DIY distribution path makes more sense for your budget and goals.
Targeted Media List Research
We identify and research the outlets that cover your category, with specific journalist contacts at each. Not a generic PR list. A targeted list built for your announcement, your angle, and your market.
Custom Pitch Writing
Every outlet gets its own pitch, written with a distinct editorial angle tailored to that publication’s audience. We do not send a generic blast. We send individualized pitches that give each journalist a reason to cover your news.
Outreach Execution and Coordination
We send all outreach on your behalf, with BCC coordination back to your internal team so nothing goes out without visibility. Formal press release distribution to editorial teams, plus ongoing tracking of pickup across outlets.
Pickup Tracking and Coverage Reporting
Comprehensive tracking of where your announcement landed, with a coverage list compiled once pickup settles. Standardized format for showcasing and amplifying coverage as it publishes.
What this is not
Project-based. Per announcement.
This is not a retained PR relationship with a monthly minimum. If you need ongoing PR representation, we can refer you to partners who specialize in that model. If you need a press release done right, this is what we do.
- ✕A retained PR relationship with a monthly minimum
- ✕A generic wire blast to a purchased list
- ✕A boilerplate release that reads the same in every publication
- ✕A dashboard that leaves your team to run the outreach
Fit
When this is the right engagement
Best for a single moment that deserves quality execution:
- A funding round, acquisition, or partnership announcement
- A product launch that needs to land with the trade press that covers your category
- An executive appointment or leadership change worth positioning correctly
- A report, study, or point-of-view release built to earn coverage, not just impressions
- Any moment where a single, well-executed announcement matters more than ongoing PR volume
Why it’s different
Strategic judgment
The pitch angle is built for the outlet, not the release.
Per-outlet execution
Journalist-by-journalist outreach, not a wire blast.
Project-based
Priced per announcement. No monthly retainer to justify.