Brackett Partners - Strategic Intelligence

Q: What does Brackett Partners do?

Brackett Partners is a strategic advisory firm backed by AI-powered predictive intelligence, with three sides: Advisory (customer-validated strategy for leadership teams), Agency (Digital CMO leadership and marketing execution at scale with Hawke Media), and M&A Advisory (sell-side M&A advisory in partnership with Britehorn Securities, Member FINRA/SIPC). The firm also serves the public sector at the state and federal level.

Q: How do Brackett engagements work?

One way of working, every engagement: Diagnose (evidence first — a structured, customer-validated read), Direct (findings become ranked priorities with defined decision points), and Deliver (Brackett stays accountable to the roadmap). No packages or pre-scoped offers — every engagement is shaped after a conversation and gated phase by phase.

Q: Who does Brackett Partners serve?

Clients range from venture-backed companies to Fortune-ranked enterprises to state and federal institutions, across Healthcare & MedTech, Industrial & Manufacturing, Consumer & Hospitality, Technology & Venture-Backed, and the Public Sector.

Q: What is CVX SCAN?

CVX SCAN® is a Brackett Advisory service powered by the Luminas CVX SCAN® methodology: a 4-6 week structured, qualitative customer value assessment that identifies where a company holds differential value and which customer-driven growth opportunities to prioritize.

Q: What is Brackett's Predictive Intelligence capability?

AI-powered market research and analytics delivered in partnership with OSG Analytics: ASEMAP future-behavior modeling, choice modeling with willingness-to-pay curves and market simulation, adoption drivers analysis, and real-time analytics with segments delivered into the client's CRM.

Brackett Partners

All Case Studies

EnergyCustomer Segmentation for Growth

Customer Segmentation for Energy Company Growth

American Energy Company|Large Enterprise

5

Distinct customer segments

Identified

New product opportunities

Mapped

Personalization paths

Prioritized

Growth investments

The Challenge

Needed to understand key customer expectations, identify high-value customer segments, and uncover new product development opportunities.

energysegmentationgrowth opportunitiesnew product developmentneedsbarrierscustomer value

The Solution

Needs-based Segmentation + Economic Value Analysis

AI-driven analytics
Five customer segments
Driver/barrier analysis
Economic value analysis
Personalization opportunities

The Results

Created a practical growth map based on segment value and unmet customer needs.

5

Distinct customer segments

Identified

New product opportunities

Mapped

Personalization paths

Prioritized

Growth investments

Functional Areas

SegmentationProduct StrategyCustomer Experience

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"We need to segment customers before growth planning"

2

"We need new product ideas rooted in customer needs"

3

"We need differentiated CX by segment"

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