Advisory Service
See the category
as it moves.
The Positioning
A human-curated intelligence product. Not a software dashboard.
Built by a strategic advisor who understands your category, your positioning, and the decisions your board is wrestling with. Every report lands ready to present, not ready to sort through.
What each report covers
Named Competitor Tracking
Up to 5 direct competitors monitored across commercial, financial, regulatory, and narrative dimensions.
- Product launches and roadmap signals
- Partnership and channel moves
- Financial disclosures, earnings calls, and funding rounds
- Regulatory filings and approvals
- Intellectual property activity
- Executive and leadership changes
- Public messaging shifts
Adjacent Market Surveillance
Up to 7 adjacent-market players tracked for moves that could reshape your category: new entrants, technology crossover plays, academic and research pivots, and early-stage companies approaching commercialization.
Narrative Position Analysis
How the market talks about your category, and where your positioning sits within it. How competitors frame the problem, the language they use, the claims they make, and where white space exists for your narrative to take ground.
Recommended Leadership Actions
Every report closes with specific, actionable recommendations: what to watch, what to prepare for, what to act on now. Intelligence designed to drive decisions, not fill a folder.
Primary Source Links Throughout
Every claim links to its source. When we flag a move, the primary source is right there. Your team can verify everything at the source.
- SEC EDGAR filings
- Regulatory databases
- Patent offices
- Earnings call transcripts
- Trade press and conference proceedings
Two engagement tiers
Shaped after a conversation about your category.
Monthly Report
The full board-ready intelligence briefing delivered monthly. Named competitors, adjacent players, financial and regulatory monitoring, narrative analysis, and recommended actions. Search parameters refined with your team’s input over time.
Monthly Report + Same-Day Alerts
Everything in the monthly report, plus same-day alerts when a material development breaks between reports. A competitor product launch, a funding round, an acquisition, a regulatory action, an executive move. Up to 4 alerts per month included.
Both tiers are standing engagements, shaped after a conversation about your category and strategic questions. Cancellable with 30 days’ notice.
How it compares
A finished product, not a search tool.
A self-serve intelligence platform like AlphaSense costs $2,000 to $3,500 per month per seat at the Professional tier, and someone on your team still has to run the searches, filter the noise, and format the output. Brackett delivers a finished, category-specific product below that price point, with primary source links your team can verify directly and a feedback loop that integrates your team’s search priorities.
The one trade-off: we reference sell-side broker research with citations rather than handing you full-text reports behind a paywall. For categories where the most important competitors are private companies, that gap matters less than it would for a public-companies-only use case.
Why it’s different
Human-curated
Built by a strategic advisor who knows your category, not a self-serve dashboard.
Decision-ready
Every report closes with recommended leadership actions, not a folder to sort through.
Primary source links
Every claim is linked to the source your team can verify directly.