Brackett Partners - Strategic Intelligence

Q: What does Brackett Partners do?

Brackett Partners is a strategic advisory firm backed by AI-powered predictive intelligence, with three sides: Advisory (customer-validated strategy for leadership teams), Agency (Digital CMO leadership and marketing execution at scale with Hawke Media), and M&A Advisory (sell-side M&A advisory in partnership with Britehorn Securities, Member FINRA/SIPC). The firm also serves the public sector at the state and federal level.

Q: How do Brackett engagements work?

One way of working, every engagement: Diagnose (evidence first — a structured, customer-validated read), Direct (findings become ranked priorities with defined decision points), and Deliver (Brackett stays accountable to the roadmap). No packages or pre-scoped offers — every engagement is shaped after a conversation and gated phase by phase.

Q: Who does Brackett Partners serve?

Clients range from venture-backed companies to Fortune-ranked enterprises to state and federal institutions, across Healthcare & MedTech, Industrial & Manufacturing, Consumer & Hospitality, Technology & Venture-Backed, and the Public Sector.

Q: What is CVX SCAN?

CVX SCAN® is a Brackett Advisory service powered by the Luminas CVX SCAN® methodology: a 4-6 week structured, qualitative customer value assessment that identifies where a company holds differential value and which customer-driven growth opportunities to prioritize.

Q: What is Brackett's Predictive Intelligence capability?

AI-powered market research and analytics delivered in partnership with OSG Analytics: ASEMAP future-behavior modeling, choice modeling with willingness-to-pay curves and market simulation, adoption drivers analysis, and real-time analytics with segments delivered into the client's CRM.

Brackett Partners

All Case Studies

PharmaPortfolio Optimization / TPP Testing

COPD Treatment Portfolio Optimization

Global Pharmaceutical Company|Global Enterprise

Identified

Highest-volume TPPs

Mapped

Target patient types

Defined

Ideal positioning spaces

Prioritized

Portfolio opportunities

The Challenge

Needed to understand the COPD treatment buying process, assess receptivity to target product profiles, and focus product development on the most attractive opportunities.

COPDtreatment journeytarget product profileTPPreceptivitymarket dynamicsportfolio optimization

The Solution

Customer Journey Analysis + TPP Evaluation + Mind-space Mapping

OSG o360 platform
Qualitative research
Two-phase study
TPP volume sizing
Patient-type targeting
Competitor mapping

The Results

Clarified which product profiles and patient targets offered the strongest opportunity and how to position current and future products.

Identified

Highest-volume TPPs

Mapped

Target patient types

Defined

Ideal positioning spaces

Prioritized

Portfolio opportunities

Functional Areas

Product StrategyMarket ResearchPortfolio Planning

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This Case Study May Be Relevant If You're Saying...

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"We need to prioritize pipeline concepts"

2

"We need to understand treatment choice dynamics"

3

"We need better product profile positioning"

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