https://brackett.partners/insights Strategic intelligence on customer strategy, market positioning, and execution excellence for B2B growth leaders. en-us Fri, 10 Jul 2026 17:02:20 GMT https://brackett.partners/insights/ai-is-answering-questions-about-your-company https://brackett.partners/insights/ai-is-answering-questions-about-your-company Buyers now ask ChatGPT and other AI tools who to shortlist before they ever visit your website. If your positioning lives only in a sales deck, you are invisible at the moment that matters most. Erania Brackett positioning Mon, 01 Jun 2026 00:00:00 GMT https://brackett.partners/insights/satisfied-customers-still-leave https://brackett.partners/insights/satisfied-customers-still-leave Satisfaction predicts almost nothing about retention. The companies that keep customers build attachment, and attachment is built in the experience, not the survey. Erania Brackett intelligence Fri, 01 May 2026 00:00:00 GMT https://brackett.partners/insights/confirm-the-market-before-you-launch https://brackett.partners/insights/confirm-the-market-before-you-launch Most launch failures were knowable in advance. Predictive intelligence lets you test the market’s response before you commit the capital, not after. Erania Brackett execution Wed, 01 Apr 2026 00:00:00 GMT https://brackett.partners/insights/exit-value-is-built-years-before-the-exit https://brackett.partners/insights/exit-value-is-built-years-before-the-exit Buyers pay premiums for businesses whose customers have verified they would not leave. The diligence that matters most is the kind you run on yourself, early. Erania Brackett revenue Sun, 01 Mar 2026 00:00:00 GMT https://brackett.partners/insights/revenue-leaks-b2b-companies-miss https://brackett.partners/insights/revenue-leaks-b2b-companies-miss Discover the hidden patterns that drain profitability, and how strategic intelligence can help you plug the gaps before they cost millions. Erania Brackett revenue Mon, 01 Dec 2025 00:00:00 GMT https://brackett.partners/insights/positioning-problem-sales-pitch https://brackett.partners/insights/positioning-problem-sales-pitch Why clear positioning isn't just a marketing issue, it's the foundation of your competitive advantage. Erania Brackett positioning Mon, 01 Dec 2025 00:00:00 GMT https://brackett.partners/insights/customer-data-not-telling-you https://brackett.partners/insights/customer-data-not-telling-you Traditional analytics show what customers did. Predictive intelligence reveals what they'll do next, and why. Dr. R. Sukumar intelligence Sat, 01 Nov 2025 00:00:00 GMT https://brackett.partners/insights/why-strategic-plans-fail https://brackett.partners/insights/why-strategic-plans-fail The execution gap kills more strategies than bad ideas. Here's the operating system that drives high-growth companies. Erania Brackett execution Sat, 01 Nov 2025 00:00:00 GMT https://brackett.partners/insights/customer-segmentation-costing-millions https://brackett.partners/insights/customer-segmentation-costing-millions Most segmentation strategies optimize for the wrong metrics. Learn how to segment by what actually drives lifetime value. Erania Brackett revenue Wed, 01 Oct 2025 00:00:00 GMT https://brackett.partners/insights/me-too-positioning-kills-b2b https://brackett.partners/insights/me-too-positioning-kills-b2b In crowded markets, differentiation isn't optional, it's survival. Here's how to find your unique strategic position. Erania Brackett positioning Wed, 01 Oct 2025 00:00:00 GMT https://brackett.partners/insights/beyond-nps-measuring-sentiment https://brackett.partners/insights/beyond-nps-measuring-sentiment Net Promoter Score tells you how customers feel. It doesn't tell you what to do about it. That's where behavioral analytics comes in. Dr. R. Sukumar intelligence Mon, 01 Sep 2025 00:00:00 GMT https://brackett.partners/insights/operating-rhythm-high-growth https://brackett.partners/insights/operating-rhythm-high-growth Strategic planning is worthless without execution discipline. Here's the operating cadence that turns strategy into results. Erania Brackett execution Mon, 01 Sep 2025 00:00:00 GMT https://brackett.partners/insights/10m-to-50m-strategic-inflection https://brackett.partners/insights/10m-to-50m-strategic-inflection Growing mid-market companies hit predictable walls. Here's how to anticipate them, and break through. Erania Brackett revenue Fri, 01 Aug 2025 00:00:00 GMT